October 17th, 2009 by admin

How I sold my teachers used car in less than two hours!
Class projectMarketing teachers have always been dynamic, which is probably why I enjoy my marketing courses so much in school. One teacher in particular stands out to me, he made a big deal of utilizing real life examples to demonstrate his curriculum. Generally searing the concept into our ripe minds. His most recent brainstorm came last week when he told the class that whoever could sell his used car the fastest and for the most money would be excused from the midterm. This was not a ’sell a used car’ lesson, this was a ‘market value’ lesson.Everyone was game for the task and ready to get started, but there was just one question left to ask; what was the car and where was the car? The car was in the parking lot, and by the looks of it had been there a while, it was a ratty old Honda Accord that had seen better days. Everyone cringed as they saw it, but then the look of steely determination took over most faces, the idea of skipping a hefty midterm high in everyone’s minds. Method optionsThis class met twice a week for two hours both times, he gave us this assignment at the beginning of the class period and told us to research our options and the market value of the vehicle, and to have something to show him by the end of the class period. Everyone went to work right away, some of the guys even borrowed a hose from maintenance and went to town washing the Accord in the hopes of raising its value. I took another route, I jotted down all of the information about the vehicle, then I went directly to the computer lab. I had a secret weapon, the fastest way to sell a car is to go online. My sister had just sold her car to an online service, and had raved about how easy it had been. Online solution to a real life problemI went to their website and filled out their brief online form, which allowed the car to start accumulating bids right away. Then I called their 800 number to cover all my bases. The woman who answered the phone was very helpful and when I explained the project to her she was eager to help me win. She said it was lucky I called when I did because they had an appraiser near the school who would be finished with his appointment shortly. She phoned him and asked him to come see my teachers Accord, sure enough he appeared in the parking lot 15 minutes later. No midterm for meMy fellow students didn’t know what hit them. I called my teacher out to the parking lot and less than half an hour later he had cash in his hand for his ratty old Honda. Not only did I eliminate one midterm off my schedule, but I earned the respect of a teacher I respected. <b>About the Author:</b> My name is Paige Filler and I'm a creative writer with a love of all things that go vroom. I do my homework to bring thought and innovation into everything I write about the auto industry. You can find more of my stuff at <a href="http://www.cash4usedcars.com/" target="blank">Cash 4 Used Cars</a>, and <a href="http://blog.cash4usedcars.com/" target="blank"> this blog.</a>
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Changing the Adversarial Nature of Car Sales
Consumers have an adversarial attitude towards car dealers, and I can’t say blame them. The retail auto industry has done so many things to create an atmosphere of confusion and intimidation that many car buyers understandably dread the buying experience. Not only do some dealerships encourage their sales staff to engage in dishonest tactics to fleece customers, many have proven themselves to be sexist as well. I always wondered how the salesmen for those particular dealerships came home at night and looked their wives or daughters in the eye. Being a dealer myself, I have encountered the best and worst that the business has to offer. While my turnover is quite low compared to most, I have hired sales associates with prior experience over the years. I have also fired more than a few of these “professionals” within a week of hiring them. Why, you ask? I don’t mean to sound trite, but I do business by the golden rule. As a result, I won’t tolerate dishonesty on the part of my sales staff or the condescending attitude that I notice many dealers and salespeople take toward their customers. I also refuse to use the dubious tactics that many dealers use to nickel and dime more profit out of every customer that enters their showroom. Now, let me tell you what the results of following the golden rule are… I don’t have an adversarial relationship with my customers. Sure, more than a few have stepped into one of my sales staff’s offices ready to do battle, but we quickly alleviate their anxiety by doing something that I can wholeheartedly recommend for any business. We give them honest, fair and respectful treatment. I know this might sound like a novel approach in the auto industry, but it’s the only way to do business in my opinion. If more dealerships would stop trying to treat every sale as though it were the last one they will ever make and concentrate on building a good repoire with their clientele, they would enjoy the success that I do. I would bet that my profit margin is, on average, a bit below that of most other dealerships. Still, I never have a shortage of customers, most of which return for their next purchase. Many of my long term customers will wait for me to find the car they are interested in before buying from another dealership. Why? Because they know that when they drive off my lot, they have been treated fairly and have received a good value for their money. More importantly, I can go home at night knowing I run an honest business and that I can take pride in considering myself part of the community I do business in. That’s worth a lot more to me than a few extra bucks. I wish more of my competitors felt this way as well, because it would benefit our industry as a whole to change our sales philosophy for the better. To learn more visit Spanos Imports of Daytona Florida visit http://www.spanosimports.com/
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3 Places not to go when you sell a car
Car dealershipsMainly because of their industry, car salesmen have a bad reputation in general. Sure, there are some car salesmen out there who are great people, contribute to charity, good with children, but bottom line; they still sell cars for a living. Point being, if someone wants to sell a car and they go to a dealership they will have to interact with a salesman whose one goal is to sell them a car. They don’t care that you want to sell a car, all they care about is the new vehicle they want you to buy. Particularly this coming year of 2007, it has been predicted that used car sales will rise as new car sales decline. This means that those car salesmen at dealerships will be chasing their customers with added desperation trying to defeat those projections. Do yourself a favor when you want to sell a car and avoid the headache and potential purchase that comes along with a dealership. The local newspaperWhile it may seem simple to place an ad in your local rag and deal with individual buyers yourself, beware of the many issues that may arise from this avenue. To begin with you are forced to reveal your contact information, which lets face it, in this day and age can be a bad idea. Not to mention that you are forced to meet with strangers (always do it in a crowded public place), and allow them to test drive your vehicle. This poses a liability problem to your insurance carrier, and could be a personal liability for obvious reasons. In addition to close contact with strangers, there is also the issue of haggling, selling and convincing reluctant potential buyers, not to mention people who aren’t serious about buying wasting your time. Another serious issue is payment fraud. Selling a big ticket item isn’t something to be taken lightly and almost any type of payment you take can be fraudulent. If you must sell a car yourself be sure to only accept cashiers checks made out to you, and as an added step you should meet the buyer at the bank the check is drawn off of and never turn over the keys until you have negotiated the check and have cash (or another cashiers check you purchased) in your hand. A high visibility parking lotMany people simply buy a ‘For Sale’ sign and slap it in a window of the vehicle they want to get rid of. Quite frankly, driving with a for sale sign in the window isn’t a good way to advertise, talk about dealing with strangers. No one wants people yelling offers to them at stoplights, and while moving there is no way to make the copy large enough for passing vehicles to see. Many people will take their car and its ‘For Sale’ sign and put it in a parking lot with high visibility and lots of traffic. Beyond the obvious angry business owners and parking violations, this is another method of selling that requires your contact information becoming public knowledge. Not only can that incur unwanted attention, but it also gives that angry business owner or code enforcement officer a quick and easy way to track you down. There is a solutionIt may seem hopeless when you want to sell a car, there are flaws with almost any method you use. However, the newest and perhaps the most easy alternative lies in your computer. The internet offers any number of websites that make selling your car a snap. Not only do most of them come to you, but many offer cash to sellers. Utilizing affiliates within the industries helps them to eliminate your footwork and get you a reasonable price. &lt;b&gt;About the Author:&lt;/b&gt; My name is Paige Filler and I&#39;m a creative writer with a love of all things that go vroom. I do my homework to bring thought and innovation into everything I write about the auto industry. You can find more of my stuff at &lt;a href=&#34;http://www.cash4usedcars.com/&#34; target=&#34;blank&#34;&gt;Cash 4 Used Cars&lt;/a&gt;, and &lt;a href=&#34;http://blog.cash4usedcars.com/&#34; target=&#34;blank&#34;&gt; this blog.&lt;/a&gt;
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